Lawyer SEO is search engine optimization for law firms that ranks attorneys #1 in local searches like 'personal injury lawyer near me.' It includes Google Business Profile optimization, practice area page creation, legal schema markup, directory listings, and ethical case results promotion. Results typically appear in 3-6 weeks with most firms seeing 400-700% growth in qualified case consultations from organic search and local pack rankings.
Real Results from Law Firms
Eagle Rock Legal Group
Personal Injury & Workers Comp
Personal injury law firm achieved #1 local pack rankings for “car accident lawyer near me,” “workers comp attorney,” and injury-specific searches in just 21 days through AI-powered local SEO.
Summit Family Law
Divorce & Custody Specialists
Family law practice dominated rankings for “divorce lawyer,” “child custody attorney,” and “family law near me.” 520% increase in qualified consultations in 6 weeks.
Complete Law Firm SEO Services
Everything your law firm needs to dominate local search
Practice Area Page Optimization
SEO-optimized pages for every practice area: personal injury, criminal defense, family law, estate planning, business law. Rank for specific legal service searches.
Attorney Profile SEO
Optimized lawyer bios with credentials, case results, and expertise. Individual attorney pages that rank for "[lawyer name] + location" searches.
Case Results Optimization
Showcase settlements and verdicts compliantly. Rank for "[case type] lawyer with proven results" searches while maintaining ethical advertising compliance.
Legal Schema Markup
Attorney, LegalService, and LocalBusiness schema. Enhanced visibility for practice areas, bar admissions, education, and client reviews in search results.
Local Pack for Lawyers
Dominate Google's local 3-pack for "lawyer near me" searches. Optimized Google Business Profile with consultation booking, areas served, and case types.
Legal Directory Listings
Optimized profiles on Avvo, Justia, FindLaw, and legal directories. Consistent NAP data, review management, and citation building across authoritative legal sites.
Consultation Form Optimization
High-converting contact forms with case evaluation intake. Optimized for mobile, voice search, and immediate response to capture high-value case leads.
Multi-Office Law Firms
SEO across multiple office locations. Location-specific landing pages, individual Google Business Profiles, and centralized case tracking for growing law firms.
Why Law Firms Choose Throdl
Legal Industry Expertise
Built specifically for law firms with legal schema markup, practice area optimization, and ethical compliance. We understand attorney advertising rules and bar requirements.
High-Value Case Focus
Optimize for searches that bring qualified cases. Target clients actively seeking legal representation with intent-based keywords and conversion-optimized pages.
AI Search Optimized
Clients now ask AI for lawyer recommendations. We optimize for Google AI Overviews, ChatGPT, and Perplexity to ensure your firm gets cited in AI-generated legal advice.
Law Firm SEO Questions
Common questions from attorneys about local SEO